Digital Success for Small Businesses with Adobe Sign


Digital Success for Small Businesses with Adobe Sign

Navigating the complex world of online brand management can be difficult. This is especially true for small businesses that typically don’t have the resources to hire in-house experts in digital platforms and content.

As a lifelong entrepreneur with experience running retail stores, restaurants, and consulting practices, Anna Kamgisha understands what it takes to help small businesses market themselves and find success. In 2012, she founded her own small business called Strategic Results Marketing to develop, manage, and monitor websites, search engine optimization, content marketing, social media, and newsletters for other small businesses.

For any small business, streamlined systems are critical to reducing costs, improving productivity, and creating smooth, seamless customer experiences. To support those goals, Anna relies upon electronic signatures through Adobe Sign. The result is that the firm can maintain fast, simplified digital workflows when working with clients, contractors, and vendors worldwide.

Locking in new business faster

Before working with Adobe Sign, it typically took days or even weeks for Strategic Results Marketing to receive signed agreements from new clients, which could create stress for Anna as she looked to balance current and incoming projects. Without a signed contract, it was hard for staff to plan workloads and prepare for upcoming work. Delays also increased the chance that potential clients would start to rethink their decision to hire a digital marketing agency.

Impressing clients with advanced workflows

The electronic document workflow through Adobe Sign helps Strategic Results Marketing make a good first impression with clients. Clients come to the agency looking for digital experts, so it’s reassuring to see that the agency actively adopts efficient digital technologies for its internal processes.

Anna also uses Adobe Sign for onboarding and other agreements with employees and vendors. By including required engagement parameters through checkboxes and initials in addition to signatures, Strategic Results Marketing can better communicate important terms and policies to other parties, no matter where they’re located.

Turning to Adobe for digital success

Adobe solutions have long been an important part of operations at Strategic Results Marketing. Content is typically created for clients using Adobe Photoshop and Adobe Illustrator leveraging stock imagery provided through Adobe Stock. Staff uses Adobe Acrobat to create PDF files for client deliverables. Adobe Sign adds an important additional piece to the digital puzzle.

“For small businesses, success is in the details,” says Anna. “Adobe Sign helps us keep track of essential details efficiently so we can spend less time on paperwork, and more time helping our client’s businesses succeed.”

Strategic Results Marketing streamlines contracts and agreements by using Adobe Sign for electronic signatures. Learn more here.

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