How can a mobile app help your business?
How can a mobile app help your business?
Times have truly changed and it’s imperative for any business to quickly adapt to the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And the majority of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps phenomenon to further improve their business.
In the past decade, mobile app usage has exploded all around the world. By the end of 2020, there were about 3.5 billion smartphone users worldwide, and an estimated 1.4 billion smartphones were sold in that year alone.
As a result, there is increased demand for mobile apps among the majority of big firms and businesses.
So how can a mobile app help your business? Let’s examine the points outlined:
1. Provide More Value to Your Customers
The past decade or so has changed the business landscape significantly. Business owners now rely heavily on technology to initiate and complete transactions with consumers. Mobile apps are one of the major elements of modern tech that are consistently changing how consumers shop and satisfy their needs. With the increasing pace of technological advancement, consumer expectations also grow. Mobile apps are often a great channel for meeting these expectations.
For instance, one of the key business types that benefit the most from using mobile apps is retail shopping. By going mobile, you’re sure to make your goods and services more accessible and easy to use. Modern consumer behavior prioritizes convenience, and apps make that available at the customer’s fingertips.
2. Build a Stronger Brand
The more value you offer your customers, the more interest they develop in your brand. However, it is impossible to achieve a deep brand experience without deliberate branding efforts.
Here’s where branded mobile apps come in.
More than old-school brand marketing options such as TV or outdoor advertising, branded apps have proven highly effective in recent years.
Mobile devices are now a highly integral part of our everyday lives, seeing a high amount of usage time. App owners can leverage this channel to their brand’s benefit.
The more branding elements (logos, color combination, etc.) you get right within your app, the better the impact you can expect on your brand marketing results.
You can even use the data collected from this app to understand your target audience better and improve your brand marketing strategy.
3. Connect With Your Customers Fast and Easy
If there’s one thing that greatly influences customer satisfaction, it’s how quickly and easily accessible information about a business is.
At times, the major difference between a lead and conversion is the support’s response speed.
If you’re looking to deliver your customers the best communication speed possible, a dedicated mobile app may be the missing link.
Unlike websites and other channels, a mobile app is much more reliable, personalized, and convenient. Considering that they can log in with their contact information, customers don’t have to worry about losing track of their support requests.
Similarly, your employees can easily access this information as well. This will help them serve the clients faster and better.
Beyond support, mobile apps are great for requesting and collecting customer feedback.
4. Improve Customer Loyalty
A high customer retention rate is a major component of almost every successful business. It’s often possible to maintain a high retention rate by offering great value to your customers and ensuring that they’re always satisfied.
However, loyalty programs are a good way to take things a step further.
While running a loyalty program is a great idea, business owners often miss the mark and end up developing a program that is hard to join.
5. Have a Competitive Edge in Your Niche
In the digital world of marketing we live in today, keeping up with the competition may be a really arduous task.
Though there are many factors to keep track of, a mobile app gives you a significant competitive edge. Research into the role of mobile apps in enterprises suggests that.
Ever-changing consumer behaviors seem to be the primary factor behind this: the demand for instant communication, increased reliance on mobile devices.
As we’ve mentioned earlier, communication speed is vital for customer satisfaction.
Compared to conventional websites and other channels, mobile apps do a better job catering to the consumers’ ‘need for speed.’
Considering the number of ways an efficient mobile strategy improves your business workflow, its overall effect on your revenue generation will eventually become evident.
These days, going mobile may go beyond having a competitive edge. In some industries, you may need it to even keep up with the competition.
6. Reach Higher Customer Engagement Level
One of the surest ways to increase brand loyalty and revenue generation is to focus on your engagement level.
If you successfully boost how frequently customers engage with your brand, you’ll experience an increase in your customer lifetime value, Return on Investment (ROI), and other important metrics.
For app owners looking to boost their engagement level, there are certain features you may want to include in your app.
Perhaps the most important of them is segmented targeting. This involves creating multiple user categories and controlling the type of content delivered to each user segment.
User segmentation allows you to send personalized in-app messages, provide accurate user recommendations, and understand your average customer’s journey better.
Other in-app elements that may help achieve higher engagement levels include loyalty programs, discounts, and continuous feature upgrades (innovation).
Similarly, you want to pay close attention to basic features that shape the overall customer experience (CX).
Regardless of the top-notch features, an app may offer, it’s hard for users to remain hooked if a poor UI/UX design or restricted accessibility stands in the way.
7. Build a Direct and Personalized Marketing Channel
Another area of your business that can benefit a lot from a custom mobile app is the marketing department. The first glaring advantage digital marketers enjoy when businesses go mobile is the direct access to user information. The data collected from user sessions and entry points into your app can be very useful for improving your marketing campaigns. Once your marketers have all the data they need, an app also allows you to deliver content to your users more effectively than other traditional marketing channels. Whatever your marketing strategy or goals are, going mobile lets you provide the best offers at the consumer’s fingertips.
Today, most of the traffic online is powered by mobile devices. Getting a mobile app for your business puts you in the right position to leverage this trend.