We start by learning about our clients business, website, social and online presence and their competitors, this will give us a good ground on the next phases.
We will create a brief that has all the requirements, goals and objectives taht the clients wants to achieve from the social media campaign, this will be used for all the other stages to come.
We will then research on your targeted audience, what key words they usually use to interact with your business and their behaviours and interests.
We will then create a report on the current status of your social and online presence which will give the both of us an idea of where to put more focus on.
We will finally on this stage create a report on your competitors and their standings on social and online presence and how best we can tackle them and surpass them eventually.
Now that we have all the information we need from our clients and on top of that have done research on the business and its competition we now come up with the best way to perform our social media marketing.
We start with creating an action plan to optimize all the current and future social media presence the client currently or in future will use.
With that plan we will create an engagement plan, this would detail how the business and its online presence engage with the public who are the potential clients of the business. This will encourage consistency of information sent to the public and increase the business online awareness.
We will then create milestones that will have to be achieved and this will measure the success of our marketing process.
We will then create a content calendar for each social media platform that will include content, date to be publiches, share links and focus points. This will ensure that the audience is up to date with what we do and they get a consistent message from the business
We can also create an advertising plan, budget and strategy that will include both online and offline marketing channels that will funnel millions of people into the business.
Now that we have all the requirements and we have made the plan of implementation, its time to change all the writings into actionable plan.
We will start with the social media marketing channels implementation, where we will follow the briefs made during the Analysis and Planning phases and come up with the best content for the social media channels.
With that happening, we will also push for offline advertising that will align with the online to look as one and thus targeting our clients from both online and offline, we will make sure that the content delivery is different and unique but the end goal is to have the same output that our client needs.
Finally that we make the marketing campaign running on both offline and online channels we will focus on community management and make sure that the community gets responses to their queries and they feel engaged in the business.
At this stage when everything is running as was planned we need to make sure that it stays that way and sometimes changes with the time and audience reactions and needs.
To be able to do so we need to have thorough analysis and reporting that will give you reports for each social media channel outcome and all offline channel engagement.
This will help us know where we are doing really good and where efforts need to be added, or where we shouldn’t focus our marketing efforts.
With this detailed report, you will be able to stay on top of your competitors and always have a social media presence that works wonders.