Ways Mobile Apps Can Help You Grow Your Small Business

Business / Mobile App

Ways Mobile Apps Can Help You Grow Your Small Business

Everyone is using mobile apps for their business, irrespective of where they stand in their entrepreneurial journey. Building a mobile app is not just for the big conglomerates, the small to medium-sized businesses are catching up pretty quickly!

The situation today is such that the customers of every niche and strata have come to expect a mobile app for just about any product or service they need.

How can mobile applications help you grow your small business?
1. New Sale Generation

This is especially relevant when it comes to eCommerce businesses that have limited the scope of their sales by only conducting their business using websites. It is high time now that modern-day businesses especially understand the kind of relationship modern-day consumer has with their phones. Spoiler Alert! It’s quite an intimate one!

When you as an eCommerce business owner decide to tweak your core strategy to include mobile users as a target market, you expand the market and your scope of increasing the sales revenues exponentially.

2. Enhanced Customer Retention

It has been proven by industry leaders that developing a mobile app immediately takes the customer experience up several notches. When the customer experience becomes better, it is only natural that the customer retention rates go high as well. And, we all know how important it is to retain our customers. One of the aptest and most popular examples of this is the Starbucks app. Starbucks has managed to use its app in a two-pronged manner by using it to increase retention and drive sales.

How do you think they did it?

If your business has an app that the users have downloaded or are contemplating downloading, it is important that they are reassured about the safety of their data and privacy.

It is quite simple conceptually, but quite tricky to achieve. They have made sure that every feature, element, or aspect of their app is focused on offering a great customer experience.

3. Increased Operational Efficiency

The benefits of a mobile app for a small business extend beyond customer retention. So let’s talk about a key element in running a small business – operational efficiency. The operational costs of running any business can sneak up and ruin the whole budget! For a small business especially this can be quite a drastic situation.

A mobile app can help your business with your internal operations, and inter-departmental communication, and can help you bring down the associated costs.

4. Reduction in Operational Costs

Like we mentioned earlier, a mobile app can bring about a definite growth in business in more ways than one, beyond targeting customers. A strong channel of communication mobile apps have an inherent ability to bring about a smoother flow of operation which directly brings down the overall operational costs.

A great example that I can quote here is that of Cumberland Farms. With over 500 gas stations and retail store locations, the organization employs more than 6,000 employees and generates an annual revenue of more than $16 billion. What is surprising is that even a company of that scale had some room for improvement in its processes.

5. Earn Through the App Stores

To drive my point home, here I am going to talk about Spotify. Hold on! I am not saying that your business will turn into something as huge or comparable to Spotify. However, what I am going to talk about here applies as effectively to small businesses as well.

It is unrealistic for most small businesses to assume that they are going to become the next Spotify and I totally acknowledge that. However, when it comes to their business model, it is something that has been proven to work for a great number of different businesses across different industries.

6. Build On-Demand Marketplace

On-demand marketplaces are quite the craze today and the customers are enthusiastic about it too! Whether it is Uber, Lyft, Grubhub, Postmates, or something unique that you have in mind, it is the mobile apps that can make it happen. However, having said that you don’t have to launch an entirely new line of business if you want to create an on-demand marketplace mobile app.

Even if you have an established online business in place, you can create an on-demand marketplace to expand your business through a mobile app of your own.

7. Easy-To-Access Content

The whole idea of building a mobile app for your business is to find new ways to make your content easily accessible to its customers. When you have a mobile app, and if you can offer enough value through the mobile app, the customers would have much easier access to all the offerings, content, services, or any kind of content you have for them.

What I’m trying to tell you here is that if your business involves selling things online or even in physical stores, building a mobile app can effectively increase the shopping frequency of customers which finally contributes to the growth in revenue.

Build Your Own Business App Now! Get Started!

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