A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is to stress the importance of making sure you have a website.

I’ve helped numerous companies of varying sizes create their digital presences. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a website. Other times, companies are concerned about the price.

The good news is that there’s a solution out there that will work for you. If you still need convincing, here are the top reasons it’s important for your business to have a website:

Credibility

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

Leads

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic 

Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates And Announcements

Since your website is 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

What Is Web Hosting

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your web pages will be delivered to them through the browser

How Important is web hosting for your business?

Many small businesses often make the mistake of choosing bad web hosts. Perhaps one reason for this is that most of them think that it doesn’t matter and it won’t affect their income. Actually, it is quite the opposite. Here are some reasons to consider great website hosting services:

Prevent the potential loss of revenue.

One advantage to having good hosting is that you can avoid frequent downtimes. When your site is down and unavailable, your potential customers won’t be able to find your site and learn about your products and services. If you’re running an e-commerce site or an online store, the effects could be more detrimental as the downtime is preventing customers from buying anything from you.

By selecting a great web host, you can help minimize the risk of experiencing technical issues that will cause your site to go offline. Redback offers a 100% uptime guarantee for our Premium WordPress Hosting Service.

Protect your search ranking.

The main objective of SEO (search engine optimization), is to ensure that your site will rank high in search results so potential customers can find you. If your website is often experiencing technical issues or is down frequently, Google’s search spiders won’t be able to access and crawl your site. As a result, your search ranking will suffer. Even if your website doesn’t experience frequent downtimes, but loading times are slow, it’s very likely that your search rankings will also be affected negatively.

Web hosting from a great supplier helps you rank higher. Search engines, particularly Google, use site loading times and availability as a ranking signal, having an excellent hosting service that can help you with these issues is an advantage.

Better protection and security

There is no magic pill that will make your site invincible against viruses, hackers, and malware attacks. In fact, even the biggest and most popular websites get attacked from time to time. However, choosing a reliable hosting company can go a long way towards protecting your site from potential attacks. Your hosting provider should be able to provide you with technical support, protection and help you solve security issues in case your site gets hacked. And more importantly, they will be able to create a backup of your data, thus, making it easier for you to restore your site after an attack.

Domain Management Tools

When you first purchased hosting you probably only needed a single site. But, as your site grows, you may need to register more domains or set up subdomains for your existing domain.

Your host should be equipped with tools, such as cPanel, which allow for easy domain management.

Plus, when you’re purchasing hosting look for the ability to add multiple domains to a single hosting account. Some hosting providers will limit you to a single domain depending on your hosting package. However, it’s usually a wise decision to select a hosting package that allows for unlimited, or at the very least, multiple domains.

Bandwidth and Storage

Bandwidth translates to the amount of traffic and number of page views your website can handle every single month. It’s becoming common practice to offer unlimited bandwidth. However, there’s a chance this could get throttled down, or your site could go offline if you’re experiencing a massive traffic surge—such as during a holiday sale or if one of your blog posts just went viral.

If you’re on a shared hosting plan that offers unlimited bandwidth, keep in mind that unlimited might not really mean unlimited. Generally speaking, a site on a basic shared hosting plan can handle up to 30,000 visitors per month before you’ll notice that your loading speeds start to increase and your site performance starts to drop. However, if you’re at that level you can probably afford to upgrade to a better hosting package.

Having a reliable web hosting for your site is important for having the best online presence. There are many web hosting companies like GetCore Group that will help you to have such hosting. It is an important step in how your site is presented to your customers.